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Say It Anyway
Say It Anyway is the podcast where we say the things about digital marketing you’re technically supposed to keep to yourself. Every week, hosts Mordy Oberstein (Head of Brand, SE Ranking) and Miruna Dragomir (CMO, Planable) take an honest — sometimes uncomfortably honest — look at what’s actually happening across the modern marketing landscape.
Say It Anyway
Latest Episodes
Will brand no longer matter because of AI?
Brand Isn't Dying. You're Just Looking at the Wrong Part of the Funnel.Every few weeks, somebody declares brand dead because AI is going to handle the discovery, the research, and the decision for the user. Convenient...
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Stop hacking LLMs (Why and How)
SEOs are doing what SEOs do. And Mordy has some feelings about it.Two tactics have become the go-to playbook for gaming LLMs right now. The first is chunking: stripping your entire site down to bite-sized snippets — nothing longer than t...
Don’t Dump LLM Visibility on Your SEO Team
Here’s an uncomfortable conversation no one wants to have with their CMO.When AI visibility became the next big metric to chase, most marketing leadership did what felt instinctively logical: handed it to the SEO team. Rankings, citation...
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