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Say It Anyway
Say It Anyway is the podcast where we say the things about digital marketing you’re technically supposed to keep to yourself. Every week, hosts Mordy Oberstein (Head of Brand, SE Ranking) and Miruna Dragomir (CMO, Planable) take an honest — sometimes uncomfortably honest — look at what’s actually happening across the modern marketing landscape.
Episodes
47 episodes
Will brand no longer matter because of AI?
Brand Isn't Dying. You're Just Looking at the Wrong Part of the Funnel.Every few weeks, somebody declares brand dead because AI is going to handle the discovery, the research, and the decision for the user. Convenient...
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Stop hacking LLMs (Why and How)
SEOs are doing what SEOs do. And Mordy has some feelings about it.Two tactics have become the go-to playbook for gaming LLMs right now. The first is chunking: stripping your entire site down to bite-sized snippets — nothing longer than t...
Don’t Dump LLM Visibility on Your SEO Team
Here’s an uncomfortable conversation no one wants to have with their CMO.When AI visibility became the next big metric to chase, most marketing leadership did what felt instinctively logical: handed it to the SEO team. Rankings, citation...
You have to be crazy to advertise on ChatGPT!
Short answer: yes. Long answer: this episode.ChatGPT is running ads at $60 per impression. Not per click — per impression. That’s Super Bowl money, for a platform where the majority of users still aren’t seeing any ads, you have almost n...
Stop Using AI for Output — Use It as Your Audience
“How much more can we produce with AI?” is the wrong question.Everyone is measuring AI adoption by output: more content, more copy, more campaigns, more. Mordy Oberstein and Miruna Dragomir argue that framing has teams conv...
[Debate] Budgeting for multi-engine search: Where should your next $10K go?
At SEO Foresight 2026 on December 9, join widely respected voices in search—Barry Schwartz, Melissa Popp, Erin Sparks and Grace Frohlich—for a grounded discussion on how teams are planning budgets across today’s multi-engine landscape.
Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines
Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this episode, Jessica unpacks the psychology behind today’s multi-touc...
Conversational AI meets cognitive bias: Re-engineering search strategy for the human brain
Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overvie...
AI-ready schema: Feeding Google’s answer engines with structured data
Join Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insights from his 20+ years of experience in technical SEO. In this episode, Alex walks us through how...
The AI reality: Navigating strategic shifts in SEO
Join Barry Schwartz, President at RustyBrick, Thomas Phillips, Co-Founder of DTC SEO Agency, and Janna Pugh, SEO Specialist at Five9, as they discuss how AI-driven search is rewriting the SEO rulebook. Discover where generative tools like ChatG...
Building a Sustainable SEO Strategy for Local Businesses
In this episode, John Reinesch, Founder of Asset Growth, shares key insights into building and sustaining effective local SEO strategies. Learn about long-term versus short-term tactics, foundational SEO elements, adapting to algorithm changes,...
Driving Real Revenue with SEO: Unpacking Demand Generation, Attribution & AI
In this episode, Marketing Director at edays, Lewis Rennison, dives into how AI-driven search tools are reshaping SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverag...
Local SEO & Google Business Profiles: Future Trends
In this episode, local SEO expert and Platinum Google Product Expert, Claudia Tomina, discusses how AI-driven search tools are reshaping local SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Di...
How SEO Copywriting Has Evolved With GenAI Search — What Works, What’s Dead, and How to Stay Ahead
In this episode, the pioneer of SEO copywriting, Heather Lloyd-Martin, discusses how generative AI tools are reshaping SEO copywriting—highlighting which tactics are losing relevance and which foundational principles still stand. Discover strat...
Adapting SEO for Generative AI: Creating Content That Serves AI-Powered Search Experiences
In this episode, Rejoice Ojiaku discusses SEO strategies that serve AI-driven search experiences like AI Overviews and ChatGPT. Discover how generative AI is transforming SEO, the challenges and opportunities it presents for content creators, a...
The State of AI Overviews in 2024 – Research Insights and Future Forecasts
Join industry-leading SEO experts for an exclusive panel discussion on Google's AI Overviews. Barry Schwartz, Itamar Blauer, Erin Sparks and Anastasia K. are discussing the evolution of AI-driven search features and examining their impact...
Maximizing Impact with Minimal Resources: Crafting Effective SEO Strategies for Budget-Conscious Clients
In this episode, Signify Digital’s Managing Partner Beth Sherman explains how to create impactful SEO strategies on a tight budget. Learn how to tackle key challenges for budget-conscious clients, focus on areas with the highest ROI, and use th...
Mastering Analytics for Agencies: Insights from GA4 and Beyond
Explore GA4 analytics with Dana DiTomaso, President and Partner at Kick Point. In this episode, Dana shares her expertise with GA4, covering everything from using its event-based model to reporting with Looker Studio. Discover how to unlock GA4...
The Role of Structured Data and Schema Markup in News SEO
Join Barry Adams, award-winning SEO consultant and co-founder of the News & Editorial SEO Summit, as he breaks down the importance of structured data and schema markup for news websites. Learn how to use these tools to enhance site performa...
Brand Evolution: When and How to Refresh Your Digital Identity
In this episode, Mordy Oberstein, Head of SEO Branding at Wix, explores the essentials of brand evolution and the importance of refreshing your digital identity. Learn when your brand needs a refresh, how to keep its core identity, and the step...
The SEO Agency Rollercoaster with Darryl Sparey of Hard Numbers
Join Darryl Sparey, Co-Founder of Hard Numbers, as he shares his journey into marketing and the creation of his innovative agency. Gain insights into managing a remote team, overcoming challenges, and using essential tools for productivity. Lea...
AI-Driven Strategies for Building Brands: Enhancing Market Position and Differentiation
Join Mitch Duckler, Brand Strategy Consultant and Managing Partner at FullSurge, as he shares his AI-driven strategies for building brands and enhancing market positioning. Discover how to use AI to analyze competitors, market trends, and consu...
Non-Trivial SEO: Enhancing Your Website’s Performance through Unusual Approaches
Join Lukasz Zelezny, Director and Co-Owner of SEO.London, as he shares frequently overlooked SEO strategies to enhance your website's performance. Learn about integrating Google Looker Studio with the GSC API, the benefits of splitting websites...
The SEO Agency Rollercoaster with Bibi the Link Builder of BibiBuzz
Join Bibi The Link Builder from BibiBuzz as she shares her journey to becoming one of the leading experts in link-building. Discover Bibi’s strategies for doing business, managing a global multi-cultural team, staying competitive in a market sa...
Advanced Technical SEO Tips for Content Localization and User Experience
Join Daniel Wood, SEO Director at GA Agency and experienced international SEO specialist, as he shares advanced technical SEO tips for localizing content and optimizing user experience to drive organic growth. Learn how to tackle the complexiti...