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Say It Anyway
Say It Anyway is the podcast where we say the things about digital marketing you’re technically supposed to keep to yourself. Every week, hosts Mordy Oberstein (Head of Brand, SE Ranking) and Miruna Dragomir (CMO, Planable) take an honest — sometimes uncomfortably honest — look at what’s actually happening across the modern marketing landscape.
Say It Anyway
[Debate] Budgeting for multi-engine search: Where should your next $10K go?
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At SEO Foresight 2026 on December 9, join widely respected voices in search—Barry Schwartz, Melissa Popp, Erin Sparks and Grace Frohlich—for a grounded discussion on how teams are planning budgets across today’s multi-engine landscape.
With Google’s AI Mode reshaping results and “answer engines” gaining traction, this session compares real-world approaches without one-size-fits-all prescriptions.
What’s on the agenda?
- Ways teams prioritize among content, citations/PR, technical work, and partnerships/data—plus common trade-offs.
- What “impact” can mean in 2026: inclusion in AI answers, citation quality, and durable brand visibility.
- Practical considerations for planning and measurement across multiple surfaces (no one-size-fits-all).
Join to hear different perspectives and gather ideas for your own 2026 discussions. Grab your free seat now.
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